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SMB Data Sets

Deepline provides access to Google Maps business data through multiple tools, giving you structured records for any local business: name, phone, address, rating, website, hours, and optionally extracted emails. This is the foundation for selling to SMBs — find the businesses first, then identify decision makers.
Quick start: Tell Claude Code “Find 20 dentists in Austin TX with phone numbers and emails” — Deepline handles tool selection, pagination, and email extraction automatically.
Data SourcePrimary UseOutput Fields
Google Maps (OpenWebNinja)Structured local business searchname, phone, address, rating, website, hours, emails
Google Maps (Serper)Fast discovery and broad geo coveragename, address, phone, rating, cid
Forager OrganizationsB2B company search (not map-based)name, domain, industry, size, revenue, tech stack

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Google Maps Business Data (OpenWebNinja)

The primary SMB data source. Returns structured Google Maps business records with full detail: phone numbers, addresses, ratings, review counts, websites, hours of operation, and optionally extracted emails from business websites.

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Available Tools

ToolUse CaseKey Parameters
openwebninja_localbusiness_searchSearch by keyword + locationquery, location, limit
openwebninja_localbusiness_search_in_areaSearch within map boundsquery, area, limit
openwebninja_localbusiness_search_nearbySearch within radius of coordinatesquery, lat, lng, radius_miles
openwebninja_localbusiness_business_detailsFull details for specific business IDsbusiness_id
openwebninja_localbusiness_business_reviewsPaginate business reviewsbusiness_id, limit
openwebninja_localbusiness_business_photosList business photos/videosbusiness_id
openwebninja_localbusiness_business_postsOwner posts on business profilebusiness_id
openwebninja_localbusiness_reverse_geocodingCoordinates to place contextlat, lng
openwebninja_localbusiness_autocompleteBusiness/address suggestionsquery

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Output Fields

Every search returns structured records with these fields: 
{
  "name": "Austin Family Dentistry",
  "phone_number": "+1-512-555-0123",
  "address": "1234 Main St, Austin, TX 78701",
  "rating": 4.8,
  "review_count": 247,
  "website": "https://austinfamilydentistry.com",
  "hours": "Mon-Fri 8am-5pm",
  "place_id": "ChIJ...",
  "latitude": 30.2672,
  "longitude": -97.7431,
  "business_status": "OPERATIONAL",
  "types": ["dentist", "health"]
}

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Email Extraction

Set extract_emails_and_contacts=true to scrape contact emails from business websites. This adds one extra credit per business but significantly increases contact coverage. 
deepline tools execute openwebninja_localbusiness_search \
  --payload '{"query":"dentists","location":"Austin, TX","limit":20,"extract_emails_and_contacts":true}'

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Cost

  • Search operations: ~$0.004 per business (0.04 Deepline credits)
  • Email extraction: +$0.004 per business when enabled
  • Business details: ~$0.004 per business ID
# Basic search
deepline tools execute openwebninja_localbusiness_search \
  --payload '{"query":"med spas","location":"Los Angeles, CA","limit":50}'

# Area-bounded search
deepline tools execute openwebninja_localbusiness_search_in_area \
  --payload '{"query":"plumbers","area":"Manhattan, NY","limit":30}'

# Radius search
deepline tools execute openwebninja_localbusiness_search_nearby \
  --payload '{"query":"restaurants","lat":41.8781,"lng":-87.6298,"radius_miles":5,"limit":25}'

# With email extraction
deepline tools execute openwebninja_localbusiness_search \
  --payload '{"query":"chiropractors","location":"Denver, CO","limit":20,"extract_emails_and_contacts":true}'

# Get full details for a business
deepline tools execute openwebninja_localbusiness_business_details \
  --payload '{"business_id":"ChIJ..."}'

# Get reviews for competitive intel
deepline tools execute openwebninja_localbusiness_business_reviews \
  --payload '{"business_id":"ChIJ...","limit":100}'

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Google Maps Search (Serper)

Fast, lightweight Google Maps search. Better for broad discovery and query tuning before scaling with OpenWebNinja.

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Tool

ToolUse CaseKey Parameters
serper_google_maps_searchFast Maps discoveryquery, num

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Output Fields

{
  "title": "Austin Family Dentistry",
  "address": "1234 Main St, Austin, TX 78701",
  "phoneNumber": "+1-512-555-0123",
  "rating": 4.8,
  "ratingCount": 247,
  "cid": "1234567890",
  "website": "https://austinfamilydentistry.com"
}

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When to Use Serper vs OpenWebNinja

ScenarioUse
Quick discovery, query tuningSerper
Broad geographic sweepSerper
Need structured output for exportOpenWebNinja
Need email extractionOpenWebNinja
Need reviews, photos, postsOpenWebNinja

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Cost

  • Serper Maps: ~$0.004 per query (0.04 Deepline credits)
deepline tools execute serper_google_maps_search \
  --payload '{"query":"dentists in Austin TX","num":20}'
Not map-based, but useful for B2B company discovery by industry, size, revenue, and technology stack. Complements local business search when you need firmographic filtering.

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Tool

ToolUse CaseKey Parameters
forager_organization_searchB2B company search with filtersorganization_description, organization_locations, organization_sizes
forager_organization_search_totalsPreview result count (free)Same as above

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Output Fields

{
  "organization_id": "org_abc123",
  "name": "Austin Family Dentistry",
  "domain": "austinfamilydentistry.com",
  "industry": "Healthcare",
  "employee_count": 15,
  "revenue_range": "$1M-$5M",
  "technologies": ["Square", "Dentrix"]
}

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When to Use Forager

  • Need firmographic filtering (revenue, employee count, tech stack)
  • Searching by industry categories rather than location
  • Need to cross-reference with Forager person data for decision makers

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Cost

  • Totals query: Free
  • Search results: 1 credit per page

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Combining Data Sources

The typical SMB prospecting workflow chains these sources:
1

Discover with Serper Maps

Fast query tuning: serper_google_maps_search to find businesses and refine your search terms.
2

Extract with OpenWebNinja

Structured export: openwebninja_localbusiness_search with extract_emails_and_contacts=true for the final list.
3

Find decision makers

Contact discovery: company_to_contact_by_role_waterfall with role=“owner” or “practice manager”.
4

Get verified emails

Email waterfall: name_and_company_to_email_waterfall for each decision maker.
For the full prospecting workflow, see SMB Prospecting and Find Decision Makers.

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Data Quality Notes

  • Phone numbers: Google Maps phone data is generally accurate for active businesses
  • Addresses: Verified by Google; includes lat/lng for mapping
  • Ratings: Real-time Google ratings and review counts
  • Websites: May be outdated for some businesses; email extraction scrapes current site
  • Business status: Includes OPERATIONAL, CLOSED_TEMPORARILY, CLOSED_PERMANENTLY flags

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Example: Find Med Spas in Miami

Prompt for Claude Code:

Find 30 med spas in Miami, FL. Include phone numbers, websites, and ratings.
Extract emails from their websites. Output to miami_medspas.csv.
Deepline will:
  1. Search Google Maps via openwebninja_localbusiness_search
  2. Extract emails with extract_emails_and_contacts=true
  3. Output structured CSV with all fields

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Example: Full SMB Outbound Pipeline

Prompt for Claude Code:

Find 20 chiropractors in Denver, CO. Get the owner or practice manager for each one.
Find their work emails. Output to denver_chiro_prospects.csv with columns:
business_name, address, phone, website, rating, contact_name, contact_title, contact_email
Deepline will:
  1. Search Google Maps for chiropractors
  2. Use company_to_contact_by_role_waterfall to find decision makers
  3. Run email waterfall for each contact
  4. Output combined CSV
Related: SMB Prospecting | Find Decision Makers | Build Prospect List

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Frequently Asked Questions

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What SMB data sources does Deepline support?

Deepline provides access to Google Maps business data through two providers: OpenWebNinja (structured, detailed records with email extraction) and Serper (fast discovery). For B2B firmographic data, Forager organization search complements local business data with revenue, employee count, and tech stack filtering.

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Can I get emails for local businesses?

Yes. Set extract_emails_and_contacts=true on OpenWebNinja local business search. Deepline scrapes business websites for contact emails and returns them alongside the Google Maps data. This adds ~$0.004 per business.

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What’s the difference between OpenWebNinja and Serper Maps?

Serper is faster and cheaper for discovery and query tuning. OpenWebNinja returns more structured data (hours, business status, place IDs) and supports email extraction, reviews, photos, and posts. Use Serper to explore, OpenWebNinja to build your final list.

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How do I find the owner of an SMB?

After finding the business with local search, use company_to_contact_by_role_waterfall with role=“owner” or “practice manager”. Deepline searches across 5 providers and expands role titles automatically.

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What data fields do I get for each local business?

Google Maps data includes: business name, phone number, full address, latitude/longitude, rating, review count, website URL, hours of operation, business status (open/closed), place ID, and business categories. With email extraction enabled, you also get contact emails scraped from the business website.

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How much does SMB data cost?

OpenWebNinja local business search costs ~0.004perbusiness(0.04Deeplinecredits).Emailextractionadds 0.004 per business (0.04 Deepline credits). Email extraction adds ~0.004 per business. Serper Maps costs ~$0.004 per query. A full pipeline of 50 businesses with email extraction and decision maker discovery typically uses 100-200 credits.